Bliss Thai: A Vibrant Brand Identity Inspired by the Exotic Nature of Thailand

Creating a Visual Language that Captures the Essence of Thai Summer

Bliss Thai is a multi-brand online store that specializes in Thai cosmetics and food products. To bring this brand to life, a unique and captivating corporate identity was developed. The main idea behind the design was to express the feeling of exotic fruits, plants, and the Thai summer through abstract illustrations, without relying on stereotypical objects.

The design team created a series of abstract illustrations and graphic elements in a bold and bright color palette. These elements, along with a hand-written logo and lettering for postcards, infused the brand with a joyful energy. The use of abstract illustrations allowed for a more creative and unique representation of the brand, avoiding clichés and creating a fresh visual language.

In addition to the visual elements, the design team also conducted photo sessions and developed a layout for Instagram content, ensuring a cohesive and visually appealing brand presence across various platforms.

One of the challenges faced during the project was finding a manufacturer that could produce packaging of good quality for small order volumes. However, this obstacle was overcome, and the final result is a brand identity that truly captures the essence of Bliss Thai.

The Bliss Thai brand identity has been recognized for its outstanding design and creativity. In 2019, it was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Bliss Thai's brand identity successfully conveys the vibrancy and exoticism of Thailand, creating a unique and captivating visual language that sets it apart from other brands in the market. With its bold colors, abstract illustrations, and joyful energy, Bliss Thai invites customers to experience the beauty and allure of Thailand's culture and products.